The Czech CRM tool Caflou is among our most used internal tools. At Archetix we open it every day, assign tasks, track the time spent on individual tasks, communicate through tasks with the whole team and external contractors, manage finances and much more. Caflou gives…
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…
Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original Google Analytics SDK that bending Google Analytics for mobile apps had and whose support ended in 2019. Things have changed a lot and now developers…
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of course, Google security is based on the principle of least privilege. Cloud functions are triggered by: HTTP Triggers, Cloud Pub/Sub Triggers, Cloud Storage Triggers, Direct…
Google Storage is a file hosting service. To simplify the picture, Google Storage provides businesses that need to primarily machine work with files the same as, for example, Google Drive, Microsoft OneDrive, and many others. It provides space for personal use or for sharing between…
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by machine learning into your e-commerce or mobile app. The tools work on the basis of state-of-the-art machine learning models and can thus be an interesting…
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do this so that we can work differently with these groups in our marketing communications. RFM analysis, or RFM segmentation, is one of the relatively basic…