Microsoft UET (Universal Event Tracking), often called Bing Tag, is a tool that provides advertisers on the Bing platform with the ability to track and analyse user behaviour on websites. This functionality is key to effectively managing ad campaigns and optimising ad performance on Bing…
There are many platforms for creating and managing websites today, so we have prepared a short list of how some platforms work. Specifically, these are Shoptet and WPJshop. Each of these platforms has its own advantages, disadvantages or different customer focus. You can read our…
From 2020, Dataform is part of the Google Cloud Platform. Dataform has developed a platform that facilitates the management and transformation of data warehouses using SQL. This tool, now known as part of Google Cloud, is revolutionising the way companies approach data integration and analytics…
Efficient data warehouse management with Dataform: integration into Google Cloud Read more
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is…
Pinterest Tag: Increase the success of your Pinterest campaigns Read more
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million organisations. It has been around since 2008 and is typically used to create, deliver and maintain its users’ software. It is a Git-based code…
In this day and age where data protection is becoming a priority for most businesses, managing consent and collecting user information is becoming a key element to ensure compliance with relevant legislation such as GDPR and CCPA. One of the leading tools that helps companies…
OneTrust: a complete consent management and data protection solution Read more
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…