Are you wondering how to better visualise and analyse the data from your website or e-shop? Do you need to monitor the performance of online marketing campaigns regularly, but have neither the time nor the expertise to set up complicated analytics tools? Looker Studio (formerly…
Looker Studio (Google Data Studio): What It Is and How GA4 Data Visualisation Works Read more
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
A Customer Research Report is a great thing if you need to move your business forward. Does your data hide important information that you need to decipher? With data visualisation you can get a complete story or the information you need out of the numbers…
Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
Chances are you’ve come across Google Analytics (also referred to as Universal Analytics) in the past. The great thing about this tool is that it has a range of ready-made reports and insights that are easy to look into. If we look at working in…
Data processing and transformation within ETL processes is performed in a wide range of tools – for example, Google BigQuery, Keboola or Data Studio. For clarity, easy control of the entire data flow and easier orientation when editing or managing, it is important for us…
Visualization of ETL process in AppScript environment Read more
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
New Features in Looker Studio (Google Data Studio) Read more
Updated: 19 March 2020 18:52 Thanks to Petr Krauz for valuable comments and additions to some sections. The Archetix team is trying in this period to help clients, smaller and larger companies, whose plans, work and income have been significantly complicated by the current COVID-19…
Marketing and Analytics in Times of Crisis + a Managers’ Overview to Check Read more
Data should tell stories, and sometimes unfortunately sad ones too. This overview shows the development of positive tests for the new COVID-19 virus in Czechia. Follow more about the volunteer initiative currently under way around COVID19cz at https://www.facebook.com/groups/covid19cz/, where data analysts, programmers and other technical…
Visualisation: Covid-19 Development in Czechia (Power BI) Read more