In online marketing, you’ll find several specialisations, with each position targeting slightly different results. With that comes the knowledge of analytics. For an SEO consultant, the main metrics can be the visibility of your brand and your content, the results from organic traffic or domain…
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million organisations. It has been around since 2008 and is typically used to create, deliver and maintain its users’ software. It is a Git-based code…
In the constantly evolving world of digital analytics, Google Analytics plays a key role. It helps companies understand user behaviour and make data-driven decisions. Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) are two options from Google. Each is designed to suit specific…
If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
In the digital age, where data is a vital resource for innovation and decision-making, the protection of privacy and personal data has become a key concern for individuals, companies and regulators alike. In response to growing concerns about data protection, regulations such as the GDPR…
In this day and age where data protection is becoming a priority for most businesses, managing consent and collecting user information is becoming a key element to ensure compliance with relevant legislation such as GDPR and CCPA. One of the leading tools that helps companies…
OneTrust: a complete consent management and data protection solution Read more
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…