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Chances are you’ve come across Google Analytics (also referred to as Universal Analytics) in the past. The great thing about […]

Analytics and working with data have been a big topic in recent years, which is of course a good thing.

Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part

Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly

Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by

Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps

Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend

UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of

Data processing and transformation within ETL processes is performed in a wide range of tools – for example, Google BigQuery,

There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns,