This article focuses on the main benefits of connecting advertising platforms with Shoptet. It describes the basic procedure for connecting the data and gives tips on best practice for tracking conversions and optimising advertising campaigns using the connected Shoptet data. At a time when competition…
Connecting Advertising Platforms with Shoptet: The Key to More Effective Marketing Read more
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
The biggest (and only) marketing event in western Bohemia – about the future of online advertising, performance and brand campaigns, and AI and its implementation in company processes – took place on 25 October 2023 at the Tech Tower in Pilsen. This marketing conference, held…
As part of our activities, we decided to help startup companies in addition to non-profits. We have created a marketing accelerator for startups and interesting projects. You can read more about what the marketing accelerator offers here. The first company we chose is “ Děláme…
Marketing accelerator for startups and interesting projects Read more
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started to feel the limits of Excel or online spreadsheets? And do you use all your data? If you answered YES to all three questions, then…
Data Connection from Marketing Systems and Databases Read more
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…
We Are Not Afraid of Offline: Real Simulator Case Study Read more