Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
Self-service analytics arose from the need for non-technical employees within a company to use Business Intelligence. It therefore allows users across the organisation to access data and create insights without the intervention of a technical expert, external consultants or IT. We class self-service analytics as…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
We at Archetix use the Slack tool constantly in our everyday work. It is a tool that improves the way we collaborate with people inside and outside our company. It does not matter whether our team members work from the office, from a train or…
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
Smartlook has come up with another great new feature that puts it on a par with the big competitors and with environments for developing and measuring mobile apps such as Google Firebase (specifically the Crashlytics or Error Reporting module), Sentry, Raycast or Bugsnag. From the…
The Czech CRM tool Caflou is among our most used internal tools. At Archetix we open it every day, assign tasks, track the time spent on individual tasks, communicate through tasks with the whole team and external contractors, manage finances and much more. Caflou gives…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
All conferences are always a great opportunity for us to draw inspiration for the coming months. That is why we are glad when one big conference per season is interspersed with meetups, which tend to go into more detail on a specific topic. That then…
NASA Space Apps Challenge is a weekend-long hackathon held in cooperation primarily with NASA, ESA and other space agencies around the world on 1–2 October 2022. This year, for the first time, this unconventional hackathon was also held physically in the Czech Republic, in the…
NASA Space Apps Challenge 2022 – Can AI preserve our science legacy? Read more