TrueClicks is a leading online platform that helps advertisers optimize their Google Ads campaigns. With TrueClicks, you can get a comprehensive audit of your account, identify and fix issues, and access actionable insights to improve your performance. Whether you are a small business owner, a…
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
A UUID is as unique as, for example, a fingerprint. It is a 128-bit string designed to identify across all platforms, applications, devices and universes. By assigning a UUID parameter you can identify user behaviour very quickly and easily. In modern web and data analytics…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more
Thanks to modern web analytics tools you can obtain valuable information about what is happening on your website, what information or products the customer is interested in and where they came from. You get the chance to offer them goods they showed interest in but…
Benefits of Web Analytics: How to Increase Your Profits? Read more
Business Intelligence (BI) is a great tool, but it is not necessary for everyone. Small companies do not need expensive BI tools, which they will not even have enough staff for, but there are more suitable and cheaper options for them. If such a small…
Make Quick and Effective Decisions Using Business Intelligence Read more
At Archetix we use the Dashlane tool and app as our password manager. It is a simple solution for protecting all of our company data. It makes managing employees easy, generates random passwords and offers two-factor authentication. You can share passwords with the members of…
A Customer Research Report is a great thing if you need to move your business forward. Does your data hide important information that you need to decipher? With data visualisation you can get a complete story or the information you need out of the numbers…
Data transformation for Business Intelligence is essential today for companies that want to gain valuable information from their data and use it in their decision-making. Business Intelligence (BI) is one of the most effective ways of achieving this goal. BI allows companies to obtain, analyse…