Raw data is a very common topic these days. Google Analytics 4 is Google's new analytics tool, and with it came a new data model. The new data model brought the possibility to take all the data and export it to BigQuery, which is part…
In the first part of the article on Google Signals, we described in detail which services within Google Analytics this feature enables. To recap – it allows owners of websites and apps to monitor user activity across different devices. The service connects information about user…
The biggest (and only) marketing event in western Bohemia – about the future of online advertising, performance and brand campaigns, and AI and its implementation in company processes – took place on 25 October 2023 at the Tech Tower in Pilsen. This marketing conference, held…
Data Restart 2023 did not disappoint us again, thanks to packed talks, great organisation of the whole event, excellent food and a super venue. The event took place, as usual, at the Dlabačov Cinema, just like the previous Restarts, and it is a very interesting…
Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…
In today's data boom it is essential to have tools that let you analyse and interpret huge volumes of data efficiently. BigQuery ML is an innovative and powerful tool developed by Google. It combines large-scale data analysis with machine learning directly within Google's popular cloud…
BigQuery ML Video: Harness the Power of Artificial Intelligence for Your Data Read more
Google Signals is a service within Google Analytics 4 which, once switched on, allows the property owner to monitor the activity of app users and website visitors and to match together information about the activities of one user across their different devices, such as a…
An event where you do not know in advance who will attend or what the talks will be; it is all created on the spot with paper cards attached to a time schedule. These are not long talks: each lasts about 25 minutes and can…
So much happened in 2022 that it was nice to write it down in the annual report. We would therefore like to present to you the main milestones that have happened in that short period of 365 days and that have changed the way the…
In cooperation with Marketingová Plzeň, Marek Čech opened a webinar on 16 August 2023 at 18:00 on the topic of news and tips in Google Analytics 4 (GA4). Marek focused on the new ways of using GA4 and on experience with using it, and presented…
GA4 Video Webinar: Tips and News After Months in Live Operation Read more