If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
In the digital age, where data is a vital resource for innovation and decision-making, the protection of privacy and personal data has become a key concern for individuals, companies and regulators alike. In response to growing concerns about data protection, regulations such as the GDPR…
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…
WordPress has become one of the most popular platforms for building websites thanks to its simplicity, flexibility and wide range of available plugins. When implementing web analytics on a WordPress site, it is important to understand the advantages, disadvantages and the tools needed for collecting…
Web Analytics on the WordPress Platform: Advantages, Disadvantages and Necessary Plugins Read more
WordPress, one of the most widely used content management systems in the world, offers a wide range of features for building and managing websites. One of the most important elements that has revolutionised website building is the Elementor Page Builder, which makes it possible to…
WordPress and Elementor: The Power of the CMS and Key Plugins for Efficient Web Building Read more
We attended another MeasureCamp, this time in Vienna. We are bringing back to the Czech Republic new methods, great inspiration and important contacts, and we would like to share them with you. MeasureCamp Vienna ran smoothly, like every previous MC we have been to. As…