Do you remember the time when you simply wanted to connect data from your e-shop, Google Ads campaigns and CRM, and instead ended up with dozens of Excel spreadsheets, three different passwords and the feeling that learning quantum physics would be easier? This is exactly…
The features of Looker Studio (a visualisation tool) are constantly evolving. Looker Studio (Google Data Studio) came out at the end of last week with a new feature that made us very happy. In the past it was only possible to add and name individual…
New Features in Looker Studio – Advanced Navigation (Menu) Read more
Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by adjusting the page after loading or redirecting. It can also manage the personalization of page content for specific groups of users. Think of A/B tests…
Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps and create remarketing audiences based on it. You can evaluate the conversion rates of your campaigns through events. Some events can be set up…
Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend Google services such as Gmail, Docs, Drive, create Chrome extensions, develop data connectors for Google Data Studio or create standalone web applications. If your business…
A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the quantitative (Google Analytics, Adobe Analytics, Matomo). At Archetix, we use a set of tools that only when used synergistically will deliver the expected results and…
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and intuitive tool for creating visualizations from connected data and has a nice set of benefits. In many cases, the biggest advantage is that the tool…
Google Data Studio (Looker Studio) – visualization tool Read more
At the beginning of July we again took part in the MeasureCamp analytics conference, this time the European one, which was held online. It included various talks, one of them by a foreign analyst named Fred Pike, who spoke about the useful extensions he uses…
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started to feel the limits of Excel or online spreadsheets? And do you use all your data? If you answered YES to all three questions, then…
Data Connection from Marketing Systems and Databases Read more
Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics allows you to measure your website traffic and display it in clear reports. Its history dates back to 2006 when Google bought the company Urchin…