Google Storage is a file hosting service. To simplify the picture, Google Storage provides businesses that need to primarily machine work with files the same as, for example, Google Drive, Microsoft OneDrive, and many others. It provides space for personal use or for sharing between…
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
The Data Date event, run by Taste, took place on 4 August 2022 and our Archetix team was very happy to attend. We listened to several interesting talks by the speakers Aneta Hejnová, Jakub Novotný and Radek Kupr, who covered topics such as GA4 and…
As part of our activities, we decided to help startup companies in addition to non-profits. We have created a marketing accelerator for startups and interesting projects. You can read more about what the marketing accelerator offers here. The first company we chose is “ Děláme…
Marketing accelerator for startups and interesting projects Read more
We have been taking care of Outdoor Concept’s analytics since 2019. As part of the Outdoor Concept group, we have now (07/2021) completed the implementation of measurement for two new Czech e-shops for the Hannah, Rafiki brands and one international one – for the KEEN…
The Czech family company nanoSPACE was the first manufacturer in the world in the field of anti-mite coatings, blankets and pillows with a nanofiber membrane.During the coronavirus epidemic in 2020, nanoSPACE used its long-term knowledge in the field of nanofiber materials and started the production…
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by machine learning into your e-commerce or mobile app. The tools work on the basis of state-of-the-art machine learning models and can thus be an interesting…
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…
The year 2021 meant a lot to us. We have experienced many difficult situations in terms of health and society as a whole, but also many work challenges and joys. Join us to see how 2021 was for Archetix, what collaborations we managed to establish…
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more