It consists of five two-hour sessions, where we will teach you how to think about marketing in your project. We will guide you through the creation of the STDC framework, teach you how to think about potential customers and customer paths, show you how to…
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
Unifying web analytics across Molson Coors projects Read more
How does a customer navigate through my website? How effective are my advertising campaigns? Is the customer proceeding with the purchasing process correctly and without problems? How do I customize my website to boost sales? All of these, and much more, are questions that web…
Education is a very important part of our industry, because new tools keep appearing and everything moves quickly. We at Archetix try to use all the opportunities that come our way. Given the current situation in the world, most events took place online, so when…
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
New Features in Looker Studio (Google Data Studio) Read more
Marketing is a very fast-developing field, so it is necessary to continuously analyse the data collected and adapt to current trends. Which topics were searched for worldwide last year and what interests users? You can read all of this in our article, where we selected…
Our company too respects the measures issued by the Czech government on 14 March 2020 to prevent the further spread of the COVID-19 coronavirus. We are still operating at 100%, but for our safety we have moved our activities from the office to our homes…
Updated: 19 March 2020 18:52 Thanks to Petr Krauz for valuable comments and additions to some sections. The Archetix team is trying in this period to help clients, smaller and larger companies, whose plans, work and income have been significantly complicated by the current COVID-19…
Marketing and Analytics in Times of Crisis + a Managers’ Overview to Check Read more
In these critical times we call on all of us to respect the orders and recommendations of the Czech government and public health authorities. Let’s wear face masks. Please. By wearing masks you help both yourself and those around you. Thanks.
Unfortunately even less pleasant data needs to be visualised, and so we follow up on our previous article Visualisation of the Development of COVID-19 in Czechia in Power BI. In the article you will find a visualisation based on Czech Statistical Office data on causes…
Visualisation: Flu as a Cause of Death in the Czech Republic 2000–2018 Read more