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There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns, […]

Frequently used metrics and their recommended values. First Paint (FP) First paint indicates the time when the browser depicted the

As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing

A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the

Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and

Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics

In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4

The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops

The most common tool for marketing and web analysis today is undoubtedly Google Analytics. But this tool is far from