Web speed – metrics and values
Frequently used metrics and their recommended values. First Paint (FP) First paint indicates the time when the browser depicted the […]
Marketing Meter – an indicator of a company’s marketing maturity and strategic marketing management
As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing
Smartlook – stop losing customers
A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the
Google Data Studio (Looker Studio) – visualization tool
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and
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Data Connection from Marketing Systems and Databases
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started
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Google Analytics
Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics
What is GA4 and how to think about GA4 property?
In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4
Case study: Saint Gobain explored success in Digital Marketing
The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops
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Server log analysis or how to get valuable information about a website
The most common tool for marketing and web analysis today is undoubtedly Google Analytics. But this tool is far from
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Archetix Work in The Google Cloud
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud