In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and data analytics to obtain detailed statistics and insights into their customers’ behavior, seeking valuable information to enhance their products and services. However, there’s a…
The Dilemma of Collecting More Data Than Necessary Read more
Travelcircus.de is a major online platform specialising in travel and leisure offers. Their commitment to providing exceptional travel experiences led them to the decision to seek out specialists in optimising their data and analytics infrastructure. This case study focuses on the collaboration between Travelcircus.de and…
Improving data and analytics maturity for Travelcircus.de Read more
Shoptet is the market leader in e-shop solutions in the Czech and Slovak markets. Thanks to its simple and intuitive interface, it has won up to one third of all online stores. It is one of the largest Czech SaaS products, and we had the…
Treasure in the Data: Shoptet’s Journey to Analytics Maturity Read more
Update 24 April 2024: the end of third-party cookies is, according to new information, being pushed to the beginning of 2025. So we will have to wait a while for the changes. At the moment there is a lot of talk about Consent Mode v2…
Consent Mode v2 and the End of Third-Party Cookies: New Pitfalls for Advertising Systems Read more
Data market means exactly what everyone imagines it to mean – a digitally accessible marketplace within a company where employees can “buy” the data they need for their work. So-called data marketplaces typically offer different types of data for different markets and from different sources…
The most common problem in Google Ads that seriously affects the performance of dynamic remarketing and Smart campaigns. Due to the legislative adjustment of cookies, and the associated need to adjust and revise the measurement of web analytics on the website, we come to a…
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is…
Pinterest Tag: Increase the success of your Pinterest campaigns Read more
In this article you will find the materials for the talk Analytics F*ckups and How to Avoid Them by our director and head of the analytics department Marek Čech from the Czech Online Expo 2024 conference. In his talk Marek shared links to supplementary materials…
In a digital universe full of data and online adventures, the ethics of using this information is becoming a key topic. Alongside the traditional fears about privacy, the question of the ethical processing, collection and use of data in web analytics now plays a bigger…
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…