What a PPC specialist should know about analytics
In online marketing, you’ll find several specialisations, with each position targeting slightly different results. With that comes the knowledge of […]
GitHub
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million
OneTrust: a complete consent management and data protection solution
In this day and age where data protection is becoming a priority for most businesses, managing consent and collecting user
OneTrust: a complete consent management and data protection solution Read more
DBT – Data Build Tool
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when
Google Ads
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as
Facebook Ads
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into
Business Intelligence
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a
Annual Report 2022
So much happened in 2022 that it was nice to write it down in the annual report. We would therefore
TrueClicks reference
TrueClicks is a leading online platform that helps advertisers optimize their Google Ads campaigns. With TrueClicks, you can get a
Reporting GA4 (UA) vs BigQuery
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very